Who would have thought, that way back in 1952, a simple notion to surf longer,
would go on to spawn an industry.
Jack O’Neill knew that being in the ocean made him feel better,
so he came up with a way to stay out there longer by inventing the wetsuit.
He then opened the doors to the world’s first surf shop.
A pioneer and a true maverick in every way.
Surfer, sailor, hot-air balloonist, father & adventurer.
It's an incredible legacy that Jack has left us and
we have every intention of continuing to push the boundaries of innovation
for surfer and ocean goers worldwide.